THE VALCORA EDGE

At Valcora, we coach you like a high performer because you are one.

GROUNDED IN SCIENCE

Backed by proven performance psychology techniques.

SHARPENED BY COMPETITION

Forged in the high-pressure world of professional sports.

BUILT FOR REAL LIFE

Strategies that work in boardrooms, locker rooms, and life’s biggest moments.

Smiling woman in a white shirt and beige pants stands with arms crossed against a plain light wall

Alison Gorrell

Smiling woman in a white blazer and pants standing with arms crossed against a plain light background

Alexandra Shaw

Two basketball players dribble on a polished indoor court during a game, one in black and one in yellow.

Co-Founder | Mental Performance Coach

ALISON GORRELL

I’m Alison Gorrell, a former professional basketball player turned mental performance coach, speaker, and entrepreneur.

  • About Me

    For eight years, I played professional basketball across the globe, competing at the highest levels and performing under pressure. The lessons I learned on the court now drive everything I do.


    I’ve built a six-figure coaching business helping people master the mental game, from youth athletes chasing their first big win to Olympians standing on the podium. Today, as co-founder of Valcora Coaching, I work with professionals, executives and teams as they navigate career transitions, leadership demands, and high-pressure environments.


    My coaching blends the science of mental training with real-world leadership and career strategy. I help clients gain clarity on their direction, uncover the mental patterns and beliefs that may be holding them back, and build the mindset required to move forward with confidence, resilience, and purpose.

  • My Approach

    This work isn’t about quick fixes or surface-level motivation. Sustainable performance begins with understanding how your mind and emotions actually operate, and learning how to work with them rather than against them.


    My approach focuses on building deep self-awareness and translating that understanding into a clear, repeatable strategy for success. Every tool, technique, and framework I use is grounded in performance psychology and backed by science. The process is tailored to each individual to ensure it aligns with each client’s goals, personality, and the demands they are navigating.


    Together, we build the mental and emotional skills required to perform at a high level and sustain it through challenge and change.

  • Expertise & Focus Areas

    • Mental performance and mindset training
    • Confidence-building and reframing self-doubt
    • Regulating performance anxiety and navigating pressure
    • Visualization, mindfulness, and reset strategies
    • Strategic goal setting and decision-making clarity under stress
    • Emotional regulation, self-awareness, and resilience
    • Career clarity, transitions, and overcoming mental blocks
    • Leadership development, team dynamics, and communication under pressure

Co-Founder | LEADERSHIP Coach

ALEXANDRA SHAW

I’m Alexandra Shaw, a former professional basketball player turned leadership coach, speaker, and entrepreneur.

  • About Me

    Representing Germany 95 times on the national team taught me what it means to perform under the spotlight, navigate setbacks, and lead in high-pressure environments. Off the court, I achieved academic success having studied at Northwestern University. I built a career in leadership inside the automotive industry, rising to senior management roles in a male-dominated field while simultaneously founding and scaling a six-figure global sports agency for elite athletes.


    Today, as co-founder of Valcora Coaching, I combine these worlds — high-performance sport and corporate leadership — to help professionals, executives, and teams strengthen their mindset, lead with confidence, and show up with resilience in the moments that matter most.


    My coaching is built on the principles of discipline, clarity, and authenticity — blending the mindset of an athlete with the strategies of a leader. I help you shift from constantly proving yourself to fully owning your value, so you can lead with conviction and create impact without burnout.

  • My Approach

    This isn’t about fitting into someone else’s mold of success. It’s about discovering and strengthening the mindset that already makes you powerful. I draw from my experience competing at the highest levels of sport and leading in global business to create a process that’s practical, sustainable, and tailored to you.


    We’ll focus on building confidence, resilience, and clarity, so you can trust yourself, navigate uncertainty, and perform with consistency - whether in the boardroom, on stage, or in your personal life.

  • Expertise & Focus Areas

    • High-performance mindset and resilience
    • Leadership under pressure
    • Confidence and executive presence
    • Overcoming self-doubt and imposter syndrome
    • Decision-making in high-pressure environments
    • Emotional intelligence and self-awareness
    • Mental toughness and peak performance
    • Career transitions and reinvention
    • Team dynamics and high-performance cultures
    • Sustainable success without burnout
Speaker presenting on stage with microphone, white blazer, and event backdrop behind her

Whether you’re pursuing a new goal, leading a team, or navigating a career transition - we help you build the mental skills required to lead, adapt, and perform in demanding environments.